As Converse was gearing up for their entry into Target, they were seeking a visual identity that felt uniquely Converse, while also tailored to the Target audience. We created a design system that brought the partnership to life through a mixture of lifestyle photography, graphic elements, and brand tone of voice. The result is a cohesive visual system that speaks to the creative and independent spirit of Converse throughout the in-store experience, digital executions, and brand activations.