Converse was developing their inaugural Chuck Day 2025 — the first official company initiative to celebrate the past, present and future love for Chuck Taylor. Starting with their employees and staff all around the world, we were tasked with developing a creative direction that celebrates their contributions to the brand and strengthens their connection to the iconic Chuck silhouette.

We created a visual center that spoke to the creative spirit of the Converse brand to be used to activate the Boston HQ event and provide guidance for the geo, retail & distribution center experiences. The VC was inclusive of the overall Chuck Day identity, on-site activations, gifting & seeding opportunities as well as digital and printed assets. We saw this project through asset production and event installation on site at HQ.