Raise Your Bar is the destination where community and conversations are elevated by approachable cocktails.  A pool of resources for anyone curious about cocktail culture. They call it hobby mixology for the passionate and professional. Raise Your Bar was in need of a visual identity system that brought to life their vision and purpose and it’s suite of products in a crowded market, and representing a fresh approach to the cocktail enthusiast community.

While other cocktail brands preach the elevated personal experience of a meticulously made cocktail, we created a visual identity that was representative of a light-hearted conversation that happens amongst family and friends over a “perfectly” made cocktail. Inspired by this joie de vivre energy of the 1920’s, the visual identity references the era’s Art Deco aesthetics in a way that feels at home in the present day. Rich colors and a bold, yet playful, use of typography and illustration, exude the warmth and festive vibe of entertaining in the home without taking itself too seriously.