Strike Club is an all new bowling experience within Five Iron Golf, an indoor golf and entertainment space. When building the identity, it was important for Strike Club to stand alone as a premier brand, while also embodying the dynamic energy of the parent brand.

Our solve was a visual identity that channels the optimism and flair of the 1950s while feeling at home in the present. It’s upbeat and inviting, with a confident wink to the past. Signature visual cues like script typography and bold pops of color infuse the space with a sense of timeless cool.