Strike Club is an all new bowling experience within Five Iron Golf, an indoor golf and entertainment space with locations around the US. When building the identity, it was important for Strike Club to stand alone as a premier brand, while also embodying the dynamic energy of the parent brand.

Our solution is a visual identity channels that optimism and flair of the 1950s while feeling at home in the present. It’s upbeat and inviting, with a confident wink to the past. It celebrates good times and good taste without trying too hard through a blend of nostalgic charm and modern polish. Signature visual cues like script typography and bold pops of color infuse the space with a sense of timeless cool. It isn’t retro for retro’s sake—it’s a reimagined take where the spirit of mid-century excellence meets modern immersive, shareable experiences. This is the social destination where the past rolls into the present, one strike at a time.