Converse was in need of an evergreen graphics system for their global factory outlet stores – one that represented the independent spirit of the brand today, while also incorporating nods to their history and heritage in culture that are unique to the Converse brand. We created an all new visual system for the Converse retail experience that embodies the soul of the brand, and works cohesively in the environment. This modular system incorporates a curated suite of lifestyle photography, bespoke typographic statements, iconic details of the sneaker, and signature graphics from the archives that can work cohesively in a variety of formats across the in-store journey. Most importantly, this new visual system can live for multiple seasons as the brand continues to progress into the future.