Homage is an apparel brand that creates products that help fans celebrate moments, people, and places in history.
When approaching their holistic packaging design refresh, we were inspired by the iconic “H” on the sleeve of all of their tees, which is core to the DNA of the brand. It symbolizes fans wearing their heart on their sleeve, and paying homage to what they love. The packaging concept celebrates this mark, elevating the brand promise through intentional graphic usage, color and storytelling. Subtle vintage nods hint at the heritage of the brand while blending fluidly with their modern day look and feel.