Move. Groove. Repeat.
Sonos Move 2 Launch Campaign

When Sonos introduced a new and improved version of their most beloved portable speaker, Move 2, the objective was to establish it’s portable, versatile, full-stereo sound as best-in-class. The creative direction illustrates the dynamic nature of both the product and the listening experience. Long exposures and warm color capture a joyful energy, both when the product is being moved and when the product’s stereo sound is emotionally “moving” a listener.
BRAND POSITIONING, CREATIVE DIRECTION, COMMS PLANNING
Collaborators:
72andSunny, Hype Type Studio, Ways & Means
Photography:
Asato Iida