Move. Groove. Repeat.

Sonos Move 2 Launch Campaign

When Sonos introduced a new and improved version of their most beloved portable speaker, Move 2, the objective was to establish it’s portable, versatile, full-stereo sound as best-in-class. The creative direction illustrates the dynamic nature of both the product and the listening experience. Long exposures and warm color capture a joyful energy, both when the product is being moved and when the product’s stereo sound is emotionally “moving” a listener.

BRAND POSITIONING, CREATIVE DIRECTION, COMMS PLANNING


Collaborators:
72andSunny, Hype Type Studio, Ways & Means

Photography:
Asato Iida

Lion Lion Studio - Sonos Move 2 OOH Wildposting
Lion Lion Studio - Sonos Move 2 OOH creative
Lion Lion Studio - Sonos Move 2 lifestyle image
Lion Lion Studio - Sonos Move 2 social media
Lion Lion Studio - Sonos Move 2 social media creative
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