Elephant Energy is a home electrification company, providing services that make it easy to upgrade to a climate-friendly home. As the company is expanding to more cities across the US, and their competitive set is growing, they were in need of a brand evolution that would take them from a technical, service-oriented company to a best-in-class, climate-conscious, lifestyle brand that is both approachable and trustworthy.

We developed a visual identity system that reflects a more playful brand tone, while also conveying expertise and a premium experience. An updated logo provides greater brand standout, a new color palette and typographic system inject personality and warmth,
and the art direction makes everything feel human.